Selling at Craft Fairs – 10 Tips to Help You Sell Arts and Crafts
If you have a craft hobby or you are an artist and you want to sell your art of craft at a craft fair or art festival then in order to make the most of the opportunity you need to maximise your selling chances by promoting yourself and your art or craft. Here are 10 simple suggestions for getting better sales at an art and craft fair or event:
1. Make your table or stand look as nice as possible – although you may get a table that is covered with a white cloth, bring along your own, better quality material that will stand out from your competitors, to cover your table with, e.g. some black velvet or the like.
2. Make sure that you have some business cards prepared to give out to people – it doesn’t matter if these are home made (well you are a crafter after all) as long as people know where to contact you after the event. Always make sure you give a business card to anyone who buys anything from you.
3. Have a list on your table for people to give you their email address so that you can create a database of possible customers.
4. Make sure you have a clear pricing structure and perhaps make up some attractive price tags to complement your wares.
5. If the craft fair is a regular one maybe go down to one of the fairs beforehand and check out who is selling what, at what kind of prices and where the best locations are. You may not get a choice of location but if you do it is best to be armed with the right knowledge.
6. Make sure you have plenty of wrapping and bags for customers to take their purchases away in, as well as change.
7. If you generally sell more expensive items, for example large paintings, make sure you also have some small items available for those who like your work but maybe don’t have the money or space to buy a big item. This can be a good way to at least recover your table fee.
8. If you can’t bring all of your work with you, ensure you have a portfolio that customers can browse through.
9. If you have the space, it can be a good audience grabber if you can demonstrate your art or craft at the venue.
10. Chat with the other vendors about other art and craft fairs and which are the best venues to make sales. Continue Reading…